Ruby | Halter Floral Maxi Dress – Lucy & Grace London

Name: Ruby | Halter Floral Maxi Dress
Brand: Lucy & Grace London
Price: 39.95 GBP
Availability: InStock

4.8 / 5 (950+ reviews)

UPDATE: Due to high demand from our Spring Sale, only a few units remain in stock! If the “Add to cart” button still works, the item is still available!

Ruby | Halter Floral Maxi Dress

This halter maxi dress combines a fitted bodice with a soft floral skirt, perfect for women who love a long, elegant silhouette. The flattering neckline and flowing fabric create a beautifully balanced look for special days.

Why women love this dress

Flattering halter bodice:
The fitted halter bodice defines the figure beautifully while the neckline frames the shoulders.

Soft floral skirt:
The gentle floral print on the flowing skirt adds a feminine, elegant finish.

Beautiful movement:
The full maxi skirt drapes effortlessly, creating a graceful look with every step.

Timeless and versatile:
Perfect for special occasions, holidays or evenings out, pairing beautifully with heels or sandals.

Limited availability:
A special design that will not be available for long.

Size up for a more comfortable fit.

Enjoy complimentary delivery on every order across the United Kingdom. Orders are carefully packaged and dispatched within 24 hours via Royal Mail Tracked.

You'll receive a tracking link by email as soon as your order is on its way.

We want you to love every piece you receive from us. If something isn't quite right — the fit, the colour, the feel — simply return it within 30 days for a full refund. No questions asked, no awkward forms.

Your happiness is the reason this boutique exists.

We want you to love every piece you receive from us. If something isn't quite right — the fit, the colour, the feel — simply return it within 30 days for a full refund. No questions asked, no awkward forms.

Your happiness is the reason this boutique exists.

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COMBINE AND RECIEVE UP TO 25% OFF

Sale

Grace | Floral layered dress

£100.00 £34.95

Sale

Olivia | Floral midi dress

£100.00 £34.95

Sale

Marina | Ruffle Shirt Dress

£90.00 £34.95

Sale

Amelia | Elegant Tie-Waist Midi Dress

£90.00 £39.95

ABOUT OUR SPRING SALE

Our Spring Sale marks a new chapter at Lucy & Grace London as we make room for our latest seasonal arrivals.

A limited selection of our most loved pieces — chosen with the same care two sisters once gave to the wardrobe they shared — is now available at exceptional savings.

Every order supports an independent London boutique built on quality, care, and classic British design.

Once these pieces are sold out, they will not be restocked.

Thank you for shopping with us.

KIND WORDS FROM OUR CUSTOMERS

Excellent 4.8 / 5 ★★★★★

★★★★★
Finally, a brand that understands women my age. Elegant without being stuffy, and better quality than what I've paid double for on the high street.

Susan H.
Edinburgh

★★★★
I was hesitant to order online at 58, but my blouse arrived beautifully wrapped and the fabric is lovely. The cut is genuinely flattering. Will be back.

Anna B.
Notting Hill, London

★★★★★
I wasn't sure about sizing, so I emailed with my measurements and had a proper reply within hours. The dress fits as if it were made for me. So rare to find a brand that cares.

Catherine P.
Harrogate

★★★★★
Wore the wrap dress to my niece's wedding and three women asked me where it was from. The fabric drapes beautifully. Worth every penny.

Linda T.
Chelsea, London

★★★★★
I had my doubts at this price point, but the packaging alone made me feel I'd treated myself to something special. The blouse is now a wardrobe staple.

Helen M.
Bristol

★★★★★
This is my third order. The pieces wash beautifully and still look like new after months of wear. You can't say that about most clothes these days.

Patricia D.
Richmond, London

FREE SHIPPING

Enjoy free shipping on every order across the UK — beautifully packaged and on its way within 24 hours.

30-DAY MONEY-BACK GUARANTEE

Not quite right? Return any piece within 30 days for a full refund. We want you to feel confident in every order.

SECURE CHECKOUT

Every transaction is fully encrypted and protected. Shop with complete peace of mind.

Frequently Asked Questions

Yes! We offer free shipping with Royal Mail. We work with trusted carriers to ensure you receive your order quickly and safely.

Your satisfaction is our priority. We offer a 30-day money-back guarantee on all orders. If you are not 100% satisfied, you can return the product and receive a full refund, no questions asked.

Each product includes a detailed size guide. If you are between sizes, we recommend choosing the larger size for greater comfort.

Yes, all our photos are real and accurately represent the product.

A small thank you this spring.
The past few years weren't easy for anyone. As things settle, we wanted to give a little back to the women who shop with us — a considered spring offer on pieces made to be worn for years. Our way of saying thank you.